Scotland is recognised across the globe as a land of unrivalled history, breath-taking scenery and warm welcomes, but you may not realise that Scotland is also an innovative, diverse and progressive nation, and one which plays its part in addressing key global challenges. 

Brand Scotland has a clear vision; for Scotland to be recognised as a leading global citizen and a highly desirable country in which to live, work, study, visit, trade and invest. It brings together the collective communications efforts of the Scottish Government and key partners (VisitScotland, Scottish Enterprise, Scottish Development International, Highlands and Islands Enterprise, Universities Scotland, Creative Scotland and Scotland Food & Drink) to harness our energy, expertise and resources and to increase the impact of all our work in building Scotland’s global reputation.

Brand Scotland tells the authentic story of Scotland as a bold and positive country, rich in history and heritage but moving forward in a way that is progressive, pioneering and inclusive. We’re waking the world up to the fact that Scotland is a country that is challenging old ideas, inviting new investment, creating opportunities, supporting industry and driving technological advances that embrace humanity around the globe. 

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