Tom Brady, Loved and Loathed, Gives Sports Media the News Cycle It Needs

August 2024 · 2 minute read

Brady is the most well-known figure in the country’s most popular sport, according to polling conducted by Morning Consult in February, with 91 percent of U.S. adults saying they have heard of the six-time Super Bowl champion. Among self-identified sports fans, Brady is even more famous at 96 percent recognition.

Now-retired New York Giants quarterback Eli Manning is the next most-recognizable player to take the field last season with 84 percent awareness among all adults and 92 percent among sports fans. New Orleans Saints quarterback Drew Brees, who reportedly reached a deal to return to the team, is No. 3 with 69 percent recognition among all adults and 79 percent among sports fans.

For context, there were 11 skill position players -- quarterbacks, running backs and wide receivers -- in the league last season that at least half of all adults recognize by name. 

In addition to being well-known, Brady elicits strong feelings from the American public of both the positive and negative varieties. Among U.S. adults, Brady is the third most-liked player, but also the most-disliked player. Fifty-three percent of U.S. adults have a favorable view of Brady, a measure in which he only trails Brees and Manning.

Another 24 percent of the public, however, has an unfavorable view of Brady, a figure 7 percentage points higher than Cleveland Browns wide receiver Odell Beckham Jr. 

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