The business is also active in the community. Sykes is a regional rep for Surfers Against Sewage (SAS), organising beach cleans and pushing for Anglesey to get "single-use plastic free" status. It’s all part of her job, she says, to educate her clients about reducing their use of plastics.

"I ask all my clients to bring a reusable bottle, and emphasise why I want them to do that," she says. "If they’re out in a beautiful lake and they see a plastic bottle floating past, it makes the issue real for them. I’ll ask them: what’s their pledge? What can you minimise?"

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